Firesides, ambition & vocation

In my episode on How to Host a Strategy Offsite from a few months ago, I made reference to âsleeper agentsâ. These are fellow infinite players who move quietly and plant things, deftly working their way into positions of influence and authority within larger organisations/egregores, biding their time for that kairos moment in which significant change can be brought about.[^ Kairos is one of two words that the ancient Greeks had for âtimeâ; the other being chronos. Whereas the latter refers to chronological or sequential time, kairos signifies âa good or proper time for actionâ. Where chronos is quantitative, kairos has a qualitative, permanent nature.]
I romanticise this role, of course. The reality of it would involve much that is tedious and trying. But stillâitâs a role some of us are called to play.
On firesides
Last week I met a few sleeper agents at an event that a Singapore-based multinational was hosting for their executive clients.[^ I could tell because they were executives already subscribed to the museletter.] It was a lavish affair, held at a mansion replete with many candles, a violinist, and a sumptuous dinner (followed by smores and music under the stars and by the fire).
Ostensibly, I played the role of Dr. Foxââwizard-philosopher and futuristâ. In this guise I thus wove some foxmagic in service to the event. The briefing was not so much about providing content so much as it was about catalysing a warmening and deepening into context. In other words: my ideal briefing.

Dr. Fox is a mostly consummate professional; a gentleman-rogue, amongst other things. But we are both blursed with intellectual honesty; a career-limiting affliction in this attention economy.[^ Much like the curse of knowledge (which we both also share). The perils of wizardry, I tell you! Oh, and blursed is a portmanteau, of course. But you knew that!]
Thankfully, the client didnât want a futurist to simply sell a glossy vision of the future, drunk on techno-optimism and AI-hype. Nor did they want some libidinally-sapping doomster come to warn us of the grim times ahead.[^ Which is possibly what I would have brought if I had been hired during the spell in which I was in a particularly dark chapter of life, soon after my metacrisis insight-cascade.] Instead, they wanted someone of a post-tragic disposition who could help the assembled folks to each look unto the future with eyes wide openâso that they might better find and feed the leaks.
When I speak these days I mostly channel.
(/¯⥠⿠âĄ)/ÂŻ ~
Thereâs nothing scripted; itâs all enacted via enlivened attunement to the emergent context.[^ Of course: informed and influenced by the immersive briefing calls I do with my clients. And yes, this is more the style of a sorcerer than a wizard, I know.] This takes awareness, acuity, alignment, and attunementânot to mention wit, wisdom & wiles. Suffice to say: the event went incredibly well.[^ As they almost-always do.] And this is mostly because weâthe event organising team and Iâattended to the conditions that allow for emergence.[^ Epiphany cannot be forced; it must be evoked.]
My message was and continues to be:
Keep your wits about you.
But this particular audience[^ Senior executives from a range of large organisations, appropriately jaded and fatigued by standard speakers and events.] genuinely appreciated the opportunity to have an honest conversation about whatâs happening, and what might yet emerge. Particularly given that we are in âThe Fourth Turningâ.[^ More deeply, we might hear this expressed as the metacrisis (which hosts the polycrisis), The Great Unravelling, The Great Simplification, The Long Dark, and so on.] In this current chapter, we cannot rely on our own past experience as much as we might like. Nor can we trust in enduring coherence. Weâre right in the midst of a civilisational phase-shift into an unknown attractor-basin. This could be glorious. This could also be a slide into authoritarian and (further) ecological dystopiaâa cyberpunk future of extreme wealth inequality, ubiquitous corporate surveillance, environmental degradation, mass extinctionâand more![^ Likely âwithout even the virtue of cool aestheticsââa line I got from Nikhil Sureshâs essay on a related matter. Also, astute readers will know that this is with my friend Simon WallerâThe Future of Continuity (of the machine).]
We have to keep our wits about us.
The way through all of this remains non-obvious. Those who cling to any conviction about the futureâany neat âsolutionsââwill likely be wrong. And those who âwait for clarityâ will likely miss their kairos moment.
Itâs messy, complex, dynamic, emergentâand it embeckons our humbling and enlivening participation.
One of my favourite quotesâsomething that has inspired the fireside provocations I conjureâcomes from a âhalf dandified trickster and half minimalist seerâ mystic known as James Lee Byars:
To arrive at the edge of the worldâs knowledge, seek out the most complex and sophisticated minds, put them in a room together, and have them ask each other the questions they are asking themselves.
We need contexts within which we can cohere and make sense of things, together. To imbibe and enrich our proto-synthesis with new perspectives, so that we can see the world and our adjacent possible in greater resolution.
We also need contexts within which it is safe to talkâcandidly and in good faithâabout whatâs happening in our world. Nay, not even just safe, but ratherâenlivening and generative.
I experienced this the week prior, where I once again served as wizard philosopher-provocateur for a fireside gatheringâthis time with a room of very successful founders and entrepreneurs.
On ambition
These are folk with high agency+autonomy. Many struck me as âconstruct-awareâ.[^ This means: being aware of constructs. ( ÂŹá´ÂŹ) Haha, I jest. Hereâs a paper on The Construct-Aware Stage of Ego Development and its Relationship to the Fool Archetype.] I also sensed that quite a few are in a chapter of life that we might call âpost-achievementâ. Here, the accumulation of yet more monetary wealth isnât the primary driverâsomething more meaningful and profound beckons.

The thing that âhigh agency+autonomyâ folks have in common with sleeper agents is that there is a yearning to manifest an affect[^ Yes, affect.] that is greater than themselves. (Actually, it is true of all of usâregardless of the domain in which we work.)
This isnât merely an act of ambition. âAmbitionâ doesnât quite cut itâas itâs a word in service to the small self. Or, as David Whyte writes in Consolations: the solace, nourishment and underlying meaning of every day wordsâ
â[Ambition] is a word that lacks any real ambition, ambition is frozen desire, the current of a vocational life immobilized and over-concretized to set, unforgiving goals. Ambition abstracts us from the underlying elemental nature of the creative conversation while providing us the cover of a target that has become false through over-description, overfamiliarity or too much understanding.
The ease of having an ambition is that it can be explained to others; the very disease of ambition is that it can be so easily explained to others. What is worthy of a lifeâs dedication does not want to be known by us in ways that diminish its actual sense of presence. Everything true to itself has its own secret language and an internal intentionality with a secret surprising flow, even to the person who supposedly puts it all in motion. Ambition ultimately withers all secrets in its glare before those secrets have had time to come to life from within and then thwarts the generosity and maturity that ripens the discourse of a lifetimeâs dedication to a work.
We may direct the beam of ambition to illuminate a certain corner of the future world but ultimately it can reveal to us only those dreams with which we have already become familiar. Ambition left to itself, like a Rupert Murdoch, always becomes tedious, its only object the creation of larger and larger empires of control; but a true vocation calls us out beyond ourselves; breaks our heart in the process and then humbles, simplifies and enlightens us about the hidden, core nature of the work that enticed us in the first place. We find that all along, we had what we needed from the beginning and that in the end we have returned to its essence, an essence we could not understand until we had undertaken the journey.â
David mentions vocation, here. In recent times, vocation has become domesticated into mere occupation of âcareerâ. But dust aside these superficial trappings and vocation is revealed to be something far deeperâsomething more akin to a âcallingâ or âsummoningâ.
Michael Meadeâs podcast Living Myth is a beacon in these times.
Whether we heed the calling or not is a different question. And there is so much in this current paradigm that can âcrowd outâ the call. Productivity, dollars, likesâwhatever satiates our manufactured insecurities.
Iâve written about why we must treat all metrics with healthy scepticism. Most are vanity metrics; delusions of progress. They distract and distort our ability to sense and know value.
Ursula K. Le Guin wrote of this in The Dispossessed: An Ambiguous Utopia.
âA child free from the guilt of ownership and the burden of economic competition will grow up with the will to do what needs doing and the capacity for joy in doing it. It is useless work that darkens the heart. The delight of the nursing mother, of the scholar, of the successful hunter, of the good cook, of the skilful maker, of anyone doing needed work and doing it wellâthis durable joy is perhaps the deepest source of human affection and of sociality as a whole.â
This passage may seem heretically socialist of me to share. Seemingly hypocritical, too, given my love of fine tailoring and whisky.[^ Seeminglyâyet not. Markets and pleasures like these existed long before the prevailing paradigm of capitalism.] My point here is not so much a political one.[^ Yet nothing is not political.] Rather, I want to help dispel the illusions that distract us and keep us small. It is useless work that darkens the heart.
Iâve met many an entrepreneur and executive that havenât yet heeded the call, and havenât yet arrived into a life chapter of âpost-achievementâ[^ By this I mean: you have attained conventional explicit success and/or realised its fundamental hollowness, and thus are ready to pursue something beyond yourself.]ânor the window of disenchantment that often follows any significant âsuccessâ. Are they happy, satisfied and fulfilled, with a deep sense of eudaemonia? Sometimes, yes! Though Iâm not always so sure.
Thereâs another passage about ambition from David Whyteâs Consolations[^ I feel bad for the amount I have lifted for this musing here, but I trust David will be okay with this.] that speaks to this.
âAmbition is natural to the first steps of youth who must experience its essential falsity to know the larger reality that stands behind it, but held onto too long, and especially in eldership, it always comes to lack surprise, turns the last years of the ambitious into a second childhood, and makes the once successful into an object of pity.â
Exquisite burn there, David; deftly done. And also: a point well made. Thereâs a discernible difference between those of us who have awakened (or are in the dark forest of awakening) to our âcallingâ, and those of us who have yet to.[^ This is not quite the glint of an infinite player, as heeding the call can be quite heavy and solemn. But it gestures towards a similar horizon.]
I should add: thereâs a danger in naming oneâs calling, too. To define and declare a pithy personal purpose statement is akin to the âvery disease of ambitionâ that David Whyte wrote of, earlier. The fact that it can be so very easy to explain to others. The power and peril of Naming is also something Simon van der Els and I spoke of, too. And itâs something David Whyte conveys in All the True Vows:
All the true vows
are secret vows
the ones we speak out loud
are the ones we break.
The nebulous point I am trying to make here is that: there is a thread to follow. A calling to attend toâif we know how to listen. It might be but an inkling or velleity, a faint stirring or persistent hunch. Butâitâs there. And your calling will keep calling, as Michael Meade says.
On enactment
By the fire, under the stars, after the dinner hosted by my wonderful client, I found myself in a contemplative moment. One of the executive attendees came to me and shared how they have been subscribed to the museletter for years, and how they appreciate my subversive posts on LinkedIn and Instagram.[^ Iâm always delightfully surprised to meet a subscriber in The Real.] All I know is that I use LinkedIn and Instagram without much strategy or thought. Itâs one of my main tensions, these days.
Every time I go onto the platforms, I witness the ongoing genocide of the Palestinian people. I now see images of starved and skeletal children, followed by blatant lies and outright denial by prominent voices and those in positions of power. The algorithms think I want to see more of this content. I donât, itâs horrifying. I feel moved to talk about it, to not look away, even though my heart can barely take it any more. Add to this the ICE raids, the callous abandoning of climate targets, the dismantling of civil liberties, and the threatening decline into fascism, and, wellâit makes any of us question what we are doing.[^ As ever, there remains the hope-beyond-hope. The way we will overcorrect for this terrible chapter will be glorious (and then not).]
Suffice to say: I remain so easily triggered by whatâs happening in our world. I act and share posts without much thought (though of course it always feels as though I am not doing enough). I feel bad for wanting to also share nice things (which I know is important, yet still: I feel bad). I feel bad centring myself in this post, even now. And then I feel bad for feeling bad. Itâs a wretched cycle. And yet somehow we must participate in it all.
The person whomst I was in discussion with that night shared much the same tangle of wretchedness. Coupled with the sense of responsibility that comes from being an executive in a large organisation. I wanted them to know that their influence is non-zero.
Thereâs always the question of what to do. I remember a client once told me that they had, many times, considered leaving their organisation. But then they knew that the place would become overrun by toxicity once they left. It takes more energy to build/grow (negative entropy) than it does to destroy/decompose (entropy). And besides, they were proud of the many tweaks they have achieved to move the organisation towards something more wholesome. Tweaks that most wouldnât noticeâbut they knew that they were sowing myriad subtle significances.
The allure of âescapeâ is there for all of us. A retreat to something simpler.
This could be your calling. Kim and I recently attended the premier of The New Peasants and such a life is mighty tempting. I yearn to have such neighbours.
But the temptation of escape can also be a siren call to allure us into distraction. Like a will oâ the wisp, escape might be a false light leading us astray.

How do we discern the difference between siren-song of escape and that which might be our true calling? I donât know.
Ha, I really donât. But itâs an enlivening question. I wish I could tell you how <â but actually, I donât. For if I could tell you, it wouldnât be your path.
âHow do you know that youâre on your path?â David Whyte asks, 13 years ago. âBecause it disappears. Thatâs how you know.â
The sleeper agents I know and love working withâheck, all the folk I love being withâare staying with the trouble. Amidst all the consternation, frustration and doubt, thereâs a part within each of themâhowever quietâthat knows they are exactly where they need to be.
The one thing I would say, though, is that whilst we might each move quietly and plant thingsâthere will also come a time where you feel the kairos of your moment. The proper time for more than subtly-significant action. A propitious time in which you no longer play the role of sleeper agentâbut a role in which you enact your agency proper. Because we canât pretend to be asleep forever.
On living mythically
To live mythically is to not centre yourself as the hero, nor to fancy yourself the only âplayer characterâ in a world of non-player characters. We all have our parts to play in this grand pantomime.
A key is in the attunement. Itâs in the receptivity to the myriad subtle moments in which we can enact the role we are called to play.
But as I conclude this museletter, I note some interesting tensions within me.
Part of me appreciates the role of tactical cowardice in service to strategic courage. We might call this slyness, guile, or cunning. Not the most noble qualities, I know. But quintessentially fox-like. (I might have alluded to this in my post The Lions Are Back). So, whilst I hint at big actionâI donât want you to blow your cover. But at the same time another part of me wants us all to rise up! We are on a terrible trajectory hereâenoughâs enough.
So, uh, continue to move quietly and plant things, but... maybe do it a little more bigly.
Because I want for all of us to be better able to recognise our moment when they arrive. To âBe big. Not for ego, but for the sake of what matters most,â as Gabrielle Feather writes.
Here is an excerpt from her post that on reclaiming purpose beyond productivity, ambition and scale.[^ In this piece I reference Gabrielle Feather, who references Jess Serrante, who references Joanna Macy. What a wondrous thread.] She aptly articulates the kairos of this epoch we share, and gifts us with the perfect two sentences with which to conclude this post.
Jess Serrante, a student of Joanna Macy (who is currently in hospice care), recently shared a beautiful and timely anecdote from their time together. Joannaâs life and work have shaped a generation of activists, ecophilosophers, and seekers, and her influence is being amplified in these tender days of her transition.
Jess recalls speaking to Joanna during a moment of doubt, struggling to accept praise for their joint podcast We Are The Great Turning. Overwhelmed by imposter syndrome, she confessed her discomfort. Joannaâs response was characteristically clear: âJess, your only job is to take all of the power or influence that folks might want to give you and use it in service of the Great Turning.â
When I read that line, it was like the final piece of the puzzle fell in place. In her fiercely compassionate way, Joanna was saying: let go of self-doubt. Donât cling to your smallness. You are needed. Be big. Not for ego, but for the sake of what matters most.
This, too, is dharma. Not the pursuit of significance, but the acceptance of it when it comes, and the commitment to use it well. Many of us (especially those socialised into humility, or shame) fear taking up too much space or losing touch with our good intentions. But as Jess writes, âThis time, when the world is burning, is no time for us to choose smallness.â If weâre given energy, love, resources, or recognition, the dharmic path asks that we channel it into service and into something regenerative.
Donât cling to your smallness. You are needed. Be big.
Warmth,
âfw
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