đ House Words
The dangerlam and I have an odd set of House Wordsâour family motto, if you will. Words that would be stitched unto our house banner (replete with its own tinctures, charges, lambrequin and so on). Our House Words are:

Hoho, I know. Itâs not terribly âon brandâ, and neither of us particularly like itâyet I suspect there remains a perverse part of us that does. đ
These words were epiphanicâthey emerged in a conversation in which we were both lamenting a friend whom, when asked their preferences about what to have for dinner said âanything! Iâm easy; whatever works for youââyet, when at our chosen restaurant, they proceeded to complain about how they donât like the particular cuisine. It was exasperating.
Later that evening we waxed churlishness, which is oh-so wondrous at mollifying any lingering indignation. In the course of this conversation I think we landed on the principle that: âFuçk it! Punish the unspoken.â If someone does not make their preferences clear; they ought live with the consequences.
The phrase âPunish The Unspokenââpunire id quod tacitum manetâdidnât rise to prominence as our House Words immediately, in that evening. But over the following months and years we increasingly (flippantly) used the horrid words in response to any perceived lack of preference-assertion. It felt ironically liberating.* Then, somehow, over time, it became our House Words.
* Oh whatâs that? You are feigning a lack of preference in an attempt to virtue-signal obsequiousness? Well thenâwe will go to that fancy cafĂŠ with the long queues and exquisite coffee, despite my knowing you donât like coffee anyway. Ha!
They are such awkward House Words. But thatâs the key: House Words are an emergent property, and an element of what Venkatesh Rao and others might call âlorecraftâ.
But, like all good things, these emergent sensibilities can become crushed by the serious, dense and/or earnest. Or rendered all-too-hollow by the cynical and snide. The disposition thusly ought be metamodernâthat is: sincere in its irony, and ironic in its sincerity. Venkateshâs lorecraft series has already provided a far better explainer than I could ask chatGPT to succinctly plagiarise here, so lets instead hone in on a mere subset that could become an emergent element of your own lorecraft: your House Words.
As you know, I take Words quite seriously. I have an online program consisting of over 70 videos on how to Choose One Word. I call it âThe Ritual of Becomingââfriends of the foxwizard gain access for free. But this is an ~annual practice of deep reflection, introspection and projection. What I am talking about with House Words is something a little less, uh, reverent.
You may be familiar with the Words of various Houses within the Game of Thrones series; the most popular being House Starkâs âWinter is Comingâ. What struck me when I first read the bookâwell before it was âcoolââwas just how subtly lame some of the House Words were. Yet still, kinda cool. House Greyjoy: âWe Do Not Sowâ (they are pirates; they raid). Hereâs a more comprehensive listâyouâll note that most of them are boring and a bit lame; and thatâs okay.*
* And, sigh, here is a âmotto generatorâ. I guess that would make it an automotto?
What are your House Words?
At about the 2-3 pint/dram/goblet/flute/horn mark, I will often ask new friends what their House Words are. They usually look at me bemused, and so I share the notion that House Words ought attend to the following:
- They ought be âemergent remarksââin-jokes or obscure references that are contextually bound and hold a deeper meaning to those who know. IYKYKâand thus, by sharing the backstory behind House Words, others get a glimpse into some of the âloreâ that underpins it.
- They ought be slightly weird/odd/lame and not particularly âcoolâ. House Words are not a flex.* Neither are they âbrandingââtheyâre âanti-marketingâ, as Venkatesh Rao suggests. You might want your House Words to be âBig Dirk Energyâ° but maybe this is a bit too insecure-aspirational.
- They ought be five words or less. It needs to fit on your banner. And people need to remember it. This number is arbitrary; point being: âIt Ought Be Shortâ.
* As in, not a LinkedIn humblebrag flex. A âweird flex but okayâ flex might be okay, if delivered with evident knowingness. That is: the I-know-that-you-know-that-this-sounds-like-bullshĂt-yet-still-I-am-being-earnest.
° This reminds me of the dangerlamâs âBig Duck Energyâ comic.
At this point, I probably ought share a few examples of House Words I have collected and consider as Noteworthy. Each of these have an individual, a couple, or a small family unit attached to them. And thereâs genuine lore behind the origins of each of these; despite how benign they may appear on the surface.
âReady For Anythingâ â House Starbuck
âLock and Loadâ â House Brown (as in, BrenĂŠ Brown)
âRelax and Enjoyâ â House Lam
âFirst To Leaveâ* â House Fox
âPaws and Reflectâ â House Jackson
âPrior Preparation Prevents Piss-Poor Performanceâ â House Cameron
âEnjoy The Passage Of Timeâ â House Morgan
âGorge on Sassâ â House Carter
âTake A Chanceâ â House Chin
âMore Is Moreâ â House OâBrien
âSquander Timeâ â House Hendrickson
âResist; Stubbornlyâ â House Morgan
âChallenge Acceptedâ° â House Evans
* These are my personal House Wordsâthough I worry they are a bit edge-lordy. They refer to my tendency to leave social gatherings early, and also my tendency to leave anything that begins to garner popularity. If this sounds too cool, it also refers to my cowardiceâI do not fight battles. At least, not directly. Such is my canny.
° Hoho, if there werenât prudes reading this museletter I would bequeath the origin story of this one to you.
* Mine is a fox (ugh, of course) skulking away on an open field under the stars at night. Deep moss, plum, with highlights in burnt sienna.
And now, the crux of the museletter:
A metamodern âmanagement scienceâ
Venkatesh suggests that âa millennial management science is being bornâ, and I am inclined to agreeâthough Iâm not incredibly enthusiastic about generational branding (even if it is convenient and apt). Too sweeping. Yet I am interested in ways of coordinating amidst complexity (at scale) that are most congruent and apt for our times.
And what are our times?
We are living and leading within the hypercomplexity of late-stage capitalism and an attention economy rampant with bullshĂt,* beefs and disinformation. Trust in traditional sense-making institutions is at an all-time low, and so âsense-makingâ is something that is left to all of us, in real-time.
* Note: my diacritics are there to enhance email deliverability, as âcurse wordsâ are otherwise filtered out by some organisations that want to protect their adult employees from witnessing such an arrangement of letters.
Metrics alone cannot contend with the dynamics of complexityâwhich is why qualitative feedback is so vital in the ongoing constancy of figuring. Are our goals relevant? Are our actions and inputs conducive to meaningful progress? Does this path make senseâgiven new information that has recently come to light?
Recently, the Australian Federal Police Commissioner misquoted a study about Gen Z workers needing praise three times a week, following this by stating that his generation only needed praise âonce a yearâ. It was probably meant as an attempt at humour, but it speaks to a kind of âsniggering and scoffâ that a large portion of senior leaders have towards younger workers. Itâs an ethos that is severely out of touch.
Something I write of in The Game Changer is of how âa clear sense of progressâ* is one of the most powerful motivators for sustained effort towards goal attainment. The more we reduce the latency between effort and meaningful feedback, the more likely we are to invest effort towards something.* This means thatâunless the work is incredibly routine and unchangingâfeedback ought be more frequent. This does not mean more formal sessionsâit means removing the formality, and providing feedback as and when needed.
* This is drawn from â The Progress Pricinpleâ by Professors Stephen Kramer and Teresa Amabile. Alos: you donât even need to be making progressâitâs simply the clear sense of progress. But if this sense of progress is ambiguous or delayedâif itâs hard to know if your efforts are even contributive or notâit makes sense that you will opt for a more conservative level of effort (or seek feedback and assurance).
It may be fine for older generations to claim they only need praise once a yearâbut these folk are much more likely to be senior leaders in positions where they have more control over what happens in their work (and more security from the additional decades of lived experience). It may also be that they are operating from their biases, too. Their apprenticeship likely happened before we entered the post-truth epoch of the attention economy. Nowadays, it makes sense to ensure the sense we make of things makes sense.
Ergo: tighter feedback loops.
This precisely does not mean more quantitative measures. Instead, it calls for more qualitative savvy. That is: making sense of things with Words.
House Words for teams
I want for teams to be trusting, tight and strong. Most of the work I do with (leadership) team building comes down to the following elements:
- Removing the myriad unnecessary âextrinsic motivatorsâ* that legacy habituation spawns
- Establishing the rituals (sacred routines) that allow for a deepening of fellowship and kinship (as the precursor to scenius)
- Ensuring that our efforts remain efficacious towards meaningful progress (as distinct from the delusion of progress)
* It is amazing just how junked up the motivational landscape is with unecessary constructs (see motivational crowding theory).
The best teams I have worked with are tight crews that have each otherâs back. Trust is there because effort has been made to cultivate it. Iâm not talking only of senior leadership teams hereâthis applies to all teams. It is possible for your workmatesâyour team matesâto be actual mates.* To show up for you, and to care for your wellbeing and flourishing. This is what happens within deliberately developmental organisations (which, honestly, are still quite rare).°
* For those outside of The Antipodean Realms, I am using the term âmateâ equivicolly with âfriendâ. I do not necessarily mean a âbreeding partnerâ.
° I highly recommend this article by David Chapman for insight into what a working relationship might look like between co-founders in a deliberately developmental organisation.
One of âthe five qualities that make a deliberately developmental organisationâ are practices that give folks a common languageâeven if this may be confusing to outsiders. Which brings us back to the lands of lorecraft.
If you are able to create the conditions for team flourishing, you will inevitably brush up against opportunities for lorecraft. Do you have the collective wit to recognise these opportunities, and harness them? Could it be that your team has its own House Wordsâand its own reputationâwhich could be somehow illuminated?
How you approach this question is going to be very telling.
The bad way to do it (even if you are the team leader) would be to simply declare your teamâs House Words. Because, chances are, youâll choose something genuinely lame (with no sincere irony), or youâll choose some obscure reference that titillates you yet confounds most of the team. Or youâll go all LinkedIn and choose something utterly predictable, quoting Simon Sinek along the way.
The better way to do itâif this appeals to youâis to simply plant the notion into the noĂśspheric zeitgeist of your team. Tease suggested House Words, with a glint of mirth in your eye. And then wait for them to emerge. Youâll recognise the confluence when itâs there.
If you struggle with this, then you probably havenât cultivated enough genuine experiences together as a team. You need to have more genuine team hangs and shared crisis moments and triumphs and hardships and grinds in order to accrete enough in-jokes and lore. This is a good thing to realise.
We are entering (or are already within) a recession. Cost of living is increasing, and everyone ought feel grateful to be a part of a team. Not everyone has this opportunity. We are choosing to be here, right now, in the roles that we play.
Glimmers â¨
I have three things to share with you this time:
- I wrote a hefty visual thread of some of the many reasons why I love gmDAO (itâs mostly a generative art collection flex)
- Youâre probably already aware of Octopolis and Octlantis but, if not: this thread is wondrous. I also love that it encouraged the original author to update the wikipedia entry, and then for all of us to reflect on Adrian Tchaikovskyâs science fiction novels. I felt cool because I had read these. One day I hope for my eyebrows to rival Adrianâs.
- I am delighted to share that I have made an appearance on The Occupational Philosophers podcast. This was one of the funnest podcast interviews I have ever doneâthe hosts are curious, creative and wondrously warm-witted. Have a listen (and give them some lovely words on socials and on iTunes, if inclined). I know youâll enjoy it!
Thank you so much once again! And thank you to the new friends of the foxwizard who joined in the past week. Please feel free to comment or ask questions below; it is always lovely to hear from you. Oh and if a friend forwarded this to you, you can join the many thousands who subscribe to The Museletter.
Much warmth
âfw
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